General Information
- Preferred locations Alberta, British Columbia, Ontario
- Job Categories Digital Marketing Manager, Digital Marketing Specialist
- Language English, Spanish
- Highest Degree Level Bachelor's Degree
- Total Years of Experience 5+ years
- Skills Salesforce, CRM, Tableau, Audience Building, Brand Management, Conversion Rate Optimization, Copywriting, Data Analysis, Email Marketing, Google Analytics, Lead Generation, Marketing Automation and Technology, Project Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
- Student Number 2020941
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Education
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Bachelor's Degree
- Pontifical Xavierian University (Colombia)
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Diploma/Certificate
- Cornerstone International Comunity College of Canada
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Diploma/Certificate
- BCIT - British Columbia Institute of Technology
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Work Experience
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Marketing & Business Dev. Consultant
- Freelance
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• Provide creative and strategic support, including concept development for businesses, website and social media development, SEO, advertising, marketing automation, and email marketing.• Development of strategies for brand awareness and increased revenue based on the analysis of sales and marketing results.
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Marketing Specialist
- PhotoSat Canada
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• Increased sales opportunities by 60% by attracting and engaging new prospects using organic and paid digital tools.
• Developed a process for optimizing lead nurturing through marketing automation.• Created a new company website and improved landing page conversion rates by 8%.• Analyzed web and business data to improve strategic decision-making.• Coordinated the participation to 15 events and trade shows every year.
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Marketing Specialist
- Wavin Colombia
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• Created various marketing strategies, which increased the company’s market share by 10%.• Developed the innovation strategy and launched 15 products, resulting in a 37% year-over-year growth.• Designed a pricing tool that increased product profitability by 25%.
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In-flight Entertainment Specialist
- Avianca Colombia
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• Improved client engagement with the in-flight entertainment system by improving UI/UX, resulting in a 15% year-over-year increase in usage.• Managed the content supply chain to ensure the content was loaded and activated on time.• Coordinated the edition of the in-flight entertainment magazine.
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Business Intelligence Coordinator
- Syngenta AG
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• Developed a business intelligence model to help the management team in strategic decision-making.• Created a market share gathering model that helped increase market share by 5%.