Marketing Specialist ShortList 79 views

Juan

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General Information

  • Preferred locations  AlbertaBritish ColumbiaOntario
  • Job Categories  Digital Marketing ManagerDigital Marketing Specialist
  • Language English, Spanish
  • Highest Degree Level Bachelor's Degree
  • Total Years of Experience 5+ years
  • Skills Salesforce, CRM, Tableau, Audience Building, Brand Management, Conversion Rate Optimization, Copywriting, Data Analysis, Email Marketing, Google Analytics, Lead Generation, Marketing Automation and Technology, Project Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
  • Student Number 2020941
  • Please login with Employer account to view more fields.

Education

May 2005-July 2010
Bachelor's Degree
Pontifical Xavierian University (Colombia)

Jan 2021-Dec 2021
Diploma/Certificate
Cornerstone International Comunity College of Canada

Mar 2019-Aug 2019
Diploma/Certificate
BCIT - British Columbia Institute of Technology

Work Experience

Mar 2020 - Present
Marketing & Business Dev. Consultant
Freelance

• Provide creative and strategic support, including concept development for businesses, website and social media development, SEO, advertising, marketing automation, and email marketing.• Development of strategies for brand awareness and increased revenue based on the analysis of sales and marketing results.


Nov 2018 - Mar 2020
Marketing Specialist
PhotoSat Canada

• Increased sales opportunities by 60% by attracting and engaging new prospects using organic and paid digital tools.
• Developed a process for optimizing lead nurturing through marketing automation.• Created a new company website and improved landing page conversion rates by 8%.• Analyzed web and business data to improve strategic decision-making.• Coordinated the participation to 15 events and trade shows every year.


Aug 2015 - Jul 2018
Marketing Specialist
Wavin Colombia

• Created various marketing strategies, which increased the company’s market share by 10%.• Developed the innovation strategy and launched 15 products, resulting in a 37% year-over-year growth.• Designed a pricing tool that increased product profitability by 25%.


Mar 2014 - Aug 2015
In-flight Entertainment Specialist
Avianca Colombia

• Improved client engagement with the in-flight entertainment system by improving UI/UX, resulting in a 15% year-over-year increase in usage.• Managed the content supply chain to ensure the content was loaded and activated on time.• Coordinated the edition of the in-flight entertainment magazine.


Nov 2012 - Mar 2014
Business Intelligence Coordinator
Syngenta AG

• Developed a business intelligence model to help the management team in strategic decision-making.• Created a market share gathering model that helped increase market share by 5%.


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