Marketing and Communication Specialist ShortList 40 views

MARIA MORALES

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General Information

Marketing and Communication Specialist passionate about: photography and building customer experience through branding and strategic development. More than 3 years of experience driving brands to success with an artistic touch.

Education

August 2012-December 2016
Bachelor's Degree
ITESO Universidad Jesuita de Guadalajara

Bachelor's Degree in Advertising and Strategic Communication.


Work Experience

2020 - Present
Freelance Photographer and Content Creator
Alchemy Jewelry, Vancouver, Canada, 2020-2021
  • Generated and implemented short and long-term Marketing Strategies
  • Presentation of Social Media Behaviour Analysis
  • Advertising Campaigns Management
  • Benchmarking Analysis
  • Art direction on Video and photography Productions

2016 - 2017
Community Manager
No babel, Sí comunicación, Mexico, 2016
  • Monthly Report of Social Media Behaviour
  • Communicator of ideas through clear and creative storyboards
  • Coordinator of calendars and paid ads for social media
  • Provider of creative proposals with meaning-full topics for social media content
  • In charge of content production such as video and photography for social media, and events for different brands such as Nike Mexico.
  • Quarterly Benchmarking/ Competitors Analysis presentation

2013 - 2014
Marketing Assistant
Super Ruedas de Mexico, Mexico,

Super Ruedas de Mexico, Mexico, 2013-2014

  • Provider of competitors Analysis by doing mystery shopper and price comparison
  • Continuously in charge of customer service and maintain a good responde service through social media
  • Assisting the structure creation for Advertising campaigns
  • Creator of questionaries on Focus group tests and presentation of results
  • Monthly content creation for social media calendars
  • Producer of documentary photography of processes in the industry

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