Bartender, Marketing ShortList 48 views

Michael

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General Information

I am characterized for being a responsible, persevering person, with a high orientation to achievement

and results, achieving the initiative in case the situation requires it. I seek to be able to perform in

high-performance work teams, contribute and learn from any experimental situation from a leadership

role or as a work colleague. I adapt easily to the different work environments and work teams, which I

consider myself a sociable person, sure of myself and with negotiation skills.

Education

2012-2018
Master's Degree
Kedge Business School France and University Andres Bello Chile

2017/2018: Double Degree Program - KEDGE Business School MASTER IN MANAGEMENT GRANDE

ECOLE program in Marseille, France.

2012/2017: Commercial engineering career - Andres Bello University, Santiago Chile


Work Experience

2019 - 2021
Retail Marketing Analyst for Pharmacy, Perfumery and Indirect Channel.
Colgate Palmolive

● Preparation of competitiveness reports of all subcategories of the company.

● Analysis of positioning and potential strategies to follow.

● Analysis of the behavior of the categories and the effectiveness of the activities carried out

by the company.

● Support in brand launches and campaigns.

● Participation in training of merchants.

● Monitor the correct implementation of promotions and activities at the point of sale.

● Constant use of Nielsen for reporting.

● In Charge of the pricing strategy on the Retail Environment of Pharmacy and Perfumery.


2018 - 2019
Business Partner Marketing Personal Care
Colgate Palmolive

● Responsible for all the monthly and bi-monthly reports of Nielsen regarding the products of

the personal care area and its competitors.

● Analysis of graphs, dynamic tables and Excel spreadsheets.

● Entry of invoices, purchase orders, shopping carts, new product listings, free outlets and

discounts are made.

● Portfolios of the personal care area and competences are updated.

● In charge of the promoter's agency, carry out training of different retail and IT points, quote

launch budgets and stay in constant contact with the supplier and sales area.

● Report and weekly sub-reports to SC Regional Brand Manager UAP


CERTIFICATIONS & FOCUS

Skills (Life Experience)

Barman Certificate (2021) Nielsen Expert, Advanced Word Press, Excel Intermediate - Advanced,

Basic Piton Programming, Word and Advanced Power Point, Ableton Live Intermediate.


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